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Research papers

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Bryan A. Bates
September 1, 1998
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Citation

Bates, B. A. (1998a, September 01). Standard demographic classification . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification-


Research papers

From 'gizmo geeks' to 'toy freaks'

This paper looks at the use of cultural differences to help segmentation at a socio-cultural level rather than solely at a demographic or psychographic level. It uses Geert Hofstede’s cultural dimensions to understand consumer mindsets and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Dipen Mehta
June 15, 1998
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Citation

Mehta, D. (1998a, June 15). From 'gizmo geeks' to 'toy freaks'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-gizmo-geeks-to-toy-freaks-


Research papers

Projecting the television audience in the digital future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Janice J. Jones
June 15, 1998
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Citation

Jones, J. J. (1998a, June 15). Projecting the television audience in the digital future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/projecting-the-television-audience-in-the-digital-future


Research papers

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998
Authors: James D. Peacock, Jeanette Sundberg-Cohon
June 15, 1998
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Citation

Peacock and Sundberg-Cohon (1998a, June 15). Projectable internet panels. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/projectable-internet-panels


Research papers

Customer data survey

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market;...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Horacio Mansilla
June 15, 1998
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Citation

Mansilla, H. (1998a, June 15). Customer data survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-data-survey


Research papers

From Rugrats to Spice Girls

This paper traces the history of characters up to the mid-nineteenth century, and thereafter through five ages of character development. Research is described that regularly plots the popularity of characters among children over a number of years....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Carrick James
October 22, 1997
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Citation

James, C. (1997a, October 22). From Rugrats to Spice Girls . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-rugrats-to-spice-girls-


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification


Research papers

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium
Author: Thomas W. White
June 15, 1997
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Citation

White, T. W. (1997a, June 15). What radio stations call themselves and what diarykeepers call them. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-radio-stations-call-themselves-and-what-diarykeepers-call-them


Research papers

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Daniel Baez Ortega, Guido Romo Costamaillere
June 15, 1997
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Citation

Ortega and Costamaillere (1997a, June 15). Geodemographics and its application to the study of consumers (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/geodemographics-and-its-application-to-the-study-of-consumers-spanish-